CEO Travis Kalanick's 2016 holiday card features a uniquely layered pattern that celebrates and showcases parts of Uber's new visual identity—the grid, pattern, the atom, and color. A variety of printing techniques are used create a highly tactile and special holiday piece.
Designed at Uber, 2016
Role: Concept, Design, Production
CD: Shalin Amin
Copywriter: Spencer Rinkus
Printed with Studio on Fire