Jubilee

Challenge

Extend the Lilly Pulitzer brand.

Execution

Lilly Pulitzer began at a juice stand and has since blossomed into a happy-go-lucky, entertaining, lifestyle fashion brand. Lilly is a party girl, so we extended the brand into cocktail mixes.

This is a student project that is not affiliated with the Lilly Pulitzer brand.

Partners

• Art Director:Elliott Graham
• Copywriter:Chris Baker
• Photographers: Kala Snow and Hannah Younker

Packaging

Jubilee launches with six distinct cocktail mixes to bring life to the any party. Lilly Pulitzer is all about prints and pattern, so the Jubilee packaging reflects the core of this brand with six new prints and a seventh brand print for use in other collateral.

Point of Purchase

Floor decals around in-store displays will allow a Jubilee print to spread from the case into the surrounding area, bringing customers straight to the retail space. A printed coaster will be given as a gift with purchase.

Facebook Integration

By “liking” Jubilee, users will unlock a piece of a new Lilly Pulitzer print. As users like the page, more of the puzzle is added to create the larger print. A new print will be unlocked each month, and in between, exclusive Lilly content will be added.

E-Blast

An e-blast invites a Jubilee fan to swap out her bland Gmail skin or desktop wallpaper for a colorful Jubilee print.

Website

Everyone knows the party starts with the invitation, so in addition to offering information about the individual Jubilee mixes, the website lets a user customize a party invitation and invite guests through Facebook Connect.

Advertising

The concept behind our advertising is the same as the concept behind Lilly Pulitzer. Bring life to wherever you go. When you open a bottle of Jubilee, you make it a party, no matter what’s going on around you.